Opening a window into Canada’s complicated relationship with beer, Matthew Bellamy examines the strategic decisions taken by a long line of Labatt family members and professional managers from the 1840s, when John Kinder Labatt entered the business of brewing in the Upper Canadian town of London, to the globalization of the industry in the 1990s. Spotlighting the challenges involved as Labatt executives adjusted to external shocks – the advent of the railway, Prohibition, war, the Great Depression, new forms of competition, and free trade – Bellamy offers a case study of success and failure in business. Through Labatt’s lively history from 1847 to 1995, this book explores the wider spirit of Canadian capitalism, the interplay between the state’s moral economy and enterprise, and the difficulties of creating popular beer brands in a country that is regionally, linguistically, and culturally diverse.
A comprehensive look at one of the industry’s most iconic firms, Brewed in the North sheds light on what it takes to succeed in the business of Canadian brewing.
TouchWood Editions Presents
What’s more Canadian than beer? Craft brewing has exploded across Canada, reinvigorating the country’s love and appreciation for its favourite beverage. But Canadians have always treasured beer—a fact evidenced by these vintage labels that showcase both stunning skills in typography and a true passion for the brew.
In addition to the earliest vintage labels from iconic breweries like Dow and Labatt, discover an eye-opening cross-section of the country’s beer-brewing history through the artwork of ales, porters, lagers, and malts from brewers east to west, many of which are long forgotten.
Lawrence C. Sherk is one of the country’s foremost collectors of Canadian beer memorabilia, with the second-largest collection of beer labels in Canada. In 2011, he donated nearly 3000 of his labels, most of them dating from before 1945, to the Thomas Fisher Rare Books Library at the University of Toronto, where they can be viewed as part of the library’s paper-ephemera collection. Before retiring in 2001, Sherk was a renowned horticulturist, though history is his first love.
Now available from fine bookstores.
320 Pages Hardcover 8.5 x 7.5 inches